Tim Wragg leads Millward Brown’s businesses across Europe. He has had a lifelong interest in brands and has extensive experience advising marketers in the art and science of influencing consumer choice.

Tim, who joined Millward Brown’s UK and Ireland management team in 2006, started his career at Arthur Andersen before returning to school to earn his PhD in consumer behaviour. He later worked in a variety of senior insights and marketing roles at American Express, TNS and NOP World (now GfK). His achievements include consistently building major new accounts, developing innovative research solutions and successfully leading business change programs. Prior to his current role as Chief Executive Officer for Millward Brown Europe, Tim was Managing Director for Millward Brown in the UK and Ireland.