Peter Sells
Peter was born 41 years ago in Charing Cross Hospital (now a police station) and educated at a minor public school in Berkshire (now co-ed dammit) and the University of Sussex (now better than Surrey).
Cognitive Psychology prepared him for a life dedicated to the study of the mind. His student loan required him to get a job. He started his professional career as the founder of a publishing house dedicated to serving the mergers & acquisitions industries. His first newsletter was called Pink Pages, after the Financial Times’ nickname. This caused some confusion with the Pink Paper that attracted a different readership.
Realising the ‘paperless office’ was imminent he taught himself digital skills and migrated the business to CD-ROM. Thinking CD-ROM was the ultimate publishing medium he triumphantly sold the business to a man in Derby. The Internet subsequently arrived and made the new owner a fortune.
Undaunted, and emboldened by his new media knowledge he joined MTV International in 1999 to architect their interactive, and later, mobile channels. He is both proud and ashamed to have developed the first ever text-to-screen show.
He took a career detour that he’ll tell you about if you ask him.
In 2007, he was invited to build the mobile offering at BBH. Since joining BBH has been made Mobile Agency of the Year, and been awarded mobile gongs from D&AD, Cannes, BIMA, Campaign Big, and MMA.
He enjoys the Advertising business despite having never made an ‘Ad’.
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