About Us
About TEDxNewSt
Why better human understanding is the future of business success
Put aside business re-engineering, best-practice methodology, supply-chain rationalisation, process optimisation, procurement controls and the like. They may be relevant, perhaps even mandatory, in a successful business but they are not the things that will drive it. Success is simpler than that: if more people choose in your favour, you win.
Yet choice is complex. Why do people make the choices that they do? And how do they choose? How do emotions and intellect combine? Or do they? How do people think? And most important of all, how best do you influence choice?
In the past businesses have largely ignored these questions, choosing instead to explore choice empirically and retrospectively – “here’s what we’ve made, what do you think?” It’s a trial and error approach, usually cost intensive and unpredictable. Which is the reason why so many business leaders fail to understand its potential and resort to running their operations on strictly logical, rational terms.
But new schools of thought are emerging that will transform the way that businesses understand, predict and influence choice. TEDx NewSt set out to explore these topics, taking in some remarkable new discoveries in science, breakthrough creative ideas, pragmatic advice and a fair dose of entertainment and light-hearted fun along the way.
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Meet the
people behind
TEDxNewSt
A small group of mavericks have planned London's first TEDx event on marketing and advertising.
Get to know the industry experts behind the idea.
Rory was appointed Creative Director of OgilvyOne in 1997 and ECD in 1998. In 2005 he was appointed Vice Chairman...
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Caroline is the author of Pocket Advertising for The Economist and wrote The Daily Telegraph advertising...
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Jim joined The Partners in 2001 as a strategy consultant, becoming CEO in 2003. Before joining, Jim worked...
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Julian Treasure is author of the book Sound Business and chairman of The Sound Agency, a UK-based...
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Tim Wragg leads Millward Brown’s businesses across Europe. He has had a lifelong interest in brands and has...
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Charlotte Williams is responsible for overseeing client events and leads the cross-functional project team...
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Special thanks
We’d like to take a moment to recognise those who have made a significant behind-the-scenes contribution
Alex Whitson, Haymarket Events
Charles Meyer, Casual Films
Daniel Priestly, Triumphant Events
Danielle Bailey, Millward Brown
Denise Birch, Ogilvy
Dominic Harders, Millward Brown
Faye Carter, Deloitte
Germana Rocchi, Millward Brown
Guy Hixon, Casual Films
Helen Jones, The Partners
Indi Tharmanayagam, Haymarket Events
Katie Tatham, Haymarket Events
Pia DeVitre, Deloitte
Rosie Foster, Haymarket Events
Rufus Kahler, The Partners
Suzanne Neal, The Partners
Teilo Vellacott, Casual Films
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About TEDx
In the spirit of ideas worth spreading, TED has created a programme called TEDx. TEDx is a program of local, self-organised events that bring people together to share a TED-like experience.
Our event is called TEDxNewSt, where x = independently organised TED event. At our TEDxNewSt event, TEDTalks video and live speakers will combine to spark deep discussion and connection in a small group.
The TED Conference provides general guidance for the TEDx program, but individual TEDx events, including ours, are self-organised.